AI-3024: Design a dream destination with AI

Course Description

Unleash your creativity and build immersive travel experiences with AI-powered destination design. This beginner-friendly, one-day instructor-led course uses generative AI and Microsoft Copilot to help you conceptualize, visualize, and brand a unique dream destination. Ideate visitor experiences, craft stunning visuals, and produce compelling narrative content—all driven by AI. Enjoy a mix of inspiration and creation, with 40–50% of the class dedicated to hands-on, generative design activities.

Target Audience

Ideal for:

• Travel and tourism professionals

• UX/UI Designers, Content Creators, and Marketers

• AI/ML Engineers with a creative vision

• Event Planners, Product Managers, Hospitality Innovators

• Anyone eager to leverage AI for immersive destination storytelling

No coding experience required—just curiosity and creativity.

Course Outline

Module1: Define Your Vision with Generative AI

• Use Microsoft Copilot to ideate your dream destination concept

• Shape contextual prompts and tone for AI creativity

Module2: Create Visuals with AI-Powered Image Generation

• Generate a hero image that captures your destination's essence

• Apply prompt engineering techniques for stunning generative visuals

Module3: Craft Immersive Narrative & Branding

• Design engaging introductory copy and branding identity

• Generate naming ideas, taglines, and mood-setting content with AI

Module4: Design Destination Features & Experiences

• Brainstorm unique attractions, menus, ambience, and soundscapes

• Use AI to outline immersive experiences tailored to your audience

Module5: Build a Cohesive Destination Story

• Integrate visuals, narrative, and brand elements in a unified concept

• Produce polished marketing content—descriptions, taglines, and promotional copy

HandsOn Creative Experience

Expect 40–50% of the course time dedicated to hands-on design using Microsoft Copilot—guiding your prompts, visual creation, and storytelling in real time.

Learning Outcomes

By the end of AI3024, you'll be able to:

• Use generative AI to bring destination ideas to life

• Write effective prompts for contextual visuals and brand assets

• Generate mood-setting narratives, features, and immersive storylines

• Assemble a cohesive destination concept ready for pitches or campaigns

• Apply prompt engineering to drive creativity and efficiency with AI tools